Table of Contents

• The Profit First Club Newsletter

  • Here’s a quick outline of what’s included in the B …

  • 📝 What’s Involved:

  • Get the Business Plan Pre-Work/Preparation as a do …

• Only Read on If You Are You Underpaying Yourself

Hey everyone, Stephen Edwards here from Gro Profit First!

The Profit First Club Newsletter

🕒 Estimated reading time: 3 minutes

🧠 Profit First Club Weekly: Your Free Business Plan Pre-Work

This week, I’m giving you something we normally reserve for our £1,000+/month platinum clients:
The exact pre-work we use before building a full one-to-one business plan.

This is the thinking time most business owners never take. It’s foundational. And it’s yours – free.

 P.S. – If you’re fed up with not paying yourself enough…
You’re putting in the work, taking all the risk, and yet somehow you’re the last one to get paid—then don’t miss the announcement at the bottom of this newsletter.

I’ve created something just for you.

It could change everything.

Here’s a quick outline of what’s included in the Business Plan Pre-Work:

📝 What’s Involved:

1. Your Why
Why does your business really exist – in the eyes of your customers?
(And it’s not just “to make money.”)

2. Your Difference
What sets your business apart from competitors right now (not aspirationally)?

3. Your Elevator Pitch
In one clear sentence: What do you actually do? (You confuse, you lose.)

4. 5-Year Vision
What does your business look like in 5 years? Revenue, location, team, services – paint the picture.

5. Personal 12-Month Outcomes
What does your business need to give you over the next 12 months (time, income, lifestyle)?

6. Core Values
What attitudes and behaviours do your team need to live by? (We share our K.A.N. values too.)

7. KPIs & Key Drivers
What are the most important numbers to track?
Leads, conversions, chargeable hours, average spend – define your success metrics.

8. Ideal Customer Profile
Use the 80/20 rule: Who are your best clients, and what do they have in common?

9. Biggest Opportunities
What are the top 3 internal or external opportunities available to you right now?

10. Vulnerabilities & Weaknesses
What’s keeping you up at night? What would have a serious impact if ignored?

11. Critical Challenges
List 3–5 major obstacles standing between you and your goals.

12. 12-Month Business Goals
What do you really want to achieve this year? Be ambitious but realistic.

Get the Business Plan Pre-Work/Preparation as a downloadable (need 1 referral to access this)

This is also part of our new Gro Profit Academy launching soon – but you’re getting first access as a Profit First Club member.

Any questions? Just reply and I’ll help however I can.

Thanks,
Stephen

Only Read on If You Are You Underpaying Yourself

Let’s call it what it is:

You are underpaying yourself.
And if that hits, keep reading—because this could change everything.

Right now:

• Your team gets paid.

• Your suppliers get paid.

• HMRC is definitely getting paid.

• Even your accountant gets paid...

But you?

You’re still juggling your own bills.
Holding off on holidays.
Delaying the rewards you should already be enjoying.

You didn’t start your business for this.
You started it to create more freedom, more flexibility—and more income for you and your family.

What if you could pay yourself £10K–£20K more this year—without working more hours?

That’s what we’ve helped clients do, over and over again.

With the right system in place, this shift in income could mean an extra £100,000+ over the next decade—without the stress, sacrifice, or hustle most people think is required.

You don’t need to grow your team.
You don’t need to launch a new product.
You just need to change how you manage your money—and how you pay yourself.

Introducing: The Owner’s Pay Accelerator™

A 6-week guided implementation program designed to help limited company owners:

This is practical. It’s proven. And it works.

Here’s everything you’ll get inside the program:

✅ Deep review of your last 2 years of numbers
✅ Full business cash analysis—where the money’s really going
✅ A tailored Profit Plan to guide your next 12–18 months
✅ Immediate focus on your Owner’s Pay pot—so you can start paying yourself more this quarter
✅ The 555 Business Review to uncover high-impact, quick-win profit levers
✅ Weekly live coaching and accountability calls

This is a 6 week programme to give you the roadmap to MASSIVELY increase your owners pay this year.

And our bold promise:

If you don’t feel 100% confident in your ability to increase your take-home pay by at least £10K…

You don’t pay a penny.

🔒 Only 6 spots are available for the first cohort

The full investment for the program is £1,997.

That’s the real price—because the VALUE IS HUGE. It could and in fact, should change your life.

If this helps you pay yourself even £10K more this year, that’s a 5X return in just 12 months.

And over 10 years? You could be £100K+ better off, for a one-time investment.

I'll be sharing the same strategies we use with our platinum VIP clients paying us at least £1k a month.

But here's the offer…

Because this is the first-ever cohort, I’m opening up just 6 places—and offering a launch-only rate.

Yes, that’s right, it’s just £457+VAT for the first cohort only.

This won’t be repeated.
It’s the same full program. Same support.
Just at a founder-only rate for fast movers.

The purpose of my business is to change entrepreneurs’ lives, and that's why I'm so excited to be working with business owners just like you to help you pay yourself more in 2025 and onward.

Click here to apply or grab your spot now

You’ve built a good business.
Now it’s time for that business to finally pay you properly.

Let’s get you the income—and lifestyle—you deserve.

👉 Click here to learn more or apply now

Want some help?

4 Ways I can help you.

1. Book an Owners Pay Accelerator Call with Steve to apply for the programme HERE

2. If you are not a client then you can book a call HERE so we can learn more about your business.

3. If you are a client and we don’t already help you with Profit First, email me via [email protected] to arrange a chat about the Profit First System and how it can increase your cash balance and profits (guaranteed)

4. Get some tax tips from my TikTok HERE