The #1 Barrier Holding You Back (and How to Overcome It)

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🏆 This Week’s Profit First Club Newsletter

Estimated Read Time: 5 mins

Hey Profit First Champions 👋

This week’s focus is on something I see all the time—and it could be the biggest thing holding you back in business: trying to do it all yourself.

Whether you’re a one-person show or leading a small team, the mindset of “I have to do it” is stopping you from scaling, earning more, and enjoying your business. Let’s fix that.

🚫 Why Doing Everything Yourself Doesn’t Work

Most business owners are juggling everything—marketing, sales, delivery, admin, and finance. But eventually, that becomes your ceiling.

The common belief is: “No one can do it like me.” But the truth? There are people who can do it better—and freeing yourself up is what takes your business to the next level.

🙋‍♂️ “Who Not How”: A Game-Changing Mindset

This week I talk about the powerful shift from How can I do this? to Who can do this better than me?

This isn’t just about outsourcing—it’s about upgrading your business with specialists who unlock real growth and give you back your time and freedom.

📊 Focus on the Right 20%

Enter the 80/20 Rule: 80% of your results come from just 20% of your actions.

Start here:
✅ What work do you love doing?
✅ What actually moves the needle?

Spend more time there—and let go of the rest.

🧠 Use This Matrix to Prioritise

Stephen Covey’s Time Management Matrix helps you focus on what matters most:


🔵 Important but not urgent = your long-term game changers.

That’s where your real progress comes from—not the day-to-day firefighting.

⚡️ Bonus Tip: Protect Your Energy

Forget time management—manage your energy.
Work on tasks that fuel you, not drain you. The more energised you are, the more productive and fulfilled you’ll be.

✨ Final Thought

Want to grow your business without being glued to it 24/7? Start doing less and doing it better.

Find your 20%. Find your “whos.”


And remember—your business should work for you, not the other way around.

Until next week—keep putting Profit First!

Stephen Edwards 

Profit First Accountant & Business Coach 

We Are Gro Accountants 

P.S. If this helped you, forward it to a fellow business owner—it might be the nudge they need. 🚀

📗 Haven’t read my book yet?
Get your copy of How to Build a Business That Runs Without You on Amazon now.

Want some help?

3 Ways I can help you.

  1. Book a Tax Diagnostic Discovery Call To See if we think we can save you money?If you are not a client, then you can book a call HERE so we can learn more about your business.

  2. If you are a client and we don’t already help you with Profit First or you taxes, email me via [email protected] to arrange a chat about the Profit First System and how it can increase your cash balance and profits (guaranteed)

  3. Get some tax tips from my TikTok HERE

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