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How ‘Profit First’ Transformed Nathan’s Business
Stephen Edwards
March 17, 2025
Table of Contents
Hey everyone, Stephen Edwards here from Gro Profit First!
Estimated Reading Time: 4 Minutes
✅ In this weeks profit first newsletter I shared Nathan story, where he want from close to giving up to tripling his profit!
✅ He also has a business that gives him more freedom than ever before.
✅ For anyone who has 1+ referrals, you can also learn how to do your own instant Profit Assessment and get your profit first journey started!
How ‘Profit First’ Transformed Nathan’s Business
If you’re feeling overwhelmed by your business finances, you’re not alone. But this story about an EC member who was a client of mine—let’s call him Nathan—might just help you.
The Desperation Call
In late 2022, Nathan reached his breaking point. His maintenance business had been running for years, but his finances were all over the place. Despite having a company van, a team, and a business plan, he couldn’t seem to get ahead. He felt completely lost.
That’s when a fellow EC member suggested he reach out to me about implementing the Profit First system.
Taking the First Steps: Facing Reality
Nathan was ready to try anything. Within a week, we set up our first meeting to review his Profit First Rollout Plan.
Our first step? A no-nonsense review of his business finances—no sugar-coating, no glossing over. We went back through the past two years, analyzing every cash outflow to see exactly where the money had been going.
For the first time, Nathan was able to see why there was never enough left over, even when revenue was coming in.
The Eye-Opener: Understanding ‘CAPs’
I introduced Nathan to a key Profit First concept: Current Allocated Percentages (CAPs).
Unlike a traditional profit-and-loss statement, CAPs showed him exactly where his money was going each month—down to loan repayments, HMRC catch-ups, and everyday expenses.
For Nathan, this was the turning point. He finally understood why he had been struggling to get a grip on his finances.
Perseverance: The Journey Begins (Again)
With this new understanding, Nathan began a structured plan to change his business and his life.
Within six months, he went from making £20,000 a year to taking home £60,000. He finally had clarity, control, and the right tools to build a strong, profitable business.
For the first time, he had the freedom to focus on growth instead of financial stress.
What’s Next: Your Own Profit First Journey
Nathan’s story is just the beginning.
If his transformation resonates with you—and you’re not sure why there’s never enough cash at the end of the month—then it’s time to take the first step.
Profit First can transform your business. Could this be the system you’ve been looking for?
How to Do Your Own Instant Profit Assessment
If Nathan’s story resonated with you, you might be wondering: What are my Current Allocated Percentages (CAPs)?
The Instant Profit Assessment is a quick and powerful way to see where your business cash is actually going. It helps you get a clear, real-time snapshot of your finances and identify how much of your revenue is being allocated to profit, owner’s pay, tax, and expenses—just like we did for Nathan.
Here’s How You Can Do It Right Now:
1️⃣ Pull up your last 12 months of business bank statements.
2️⃣ Categorize every expense into four main buckets:
Profit: Money you’ve kept as true business profit.
Owner’s Pay: What you’ve taken home personally.
Tax: Amount set aside for VAT, corporation tax, or self-assessment.
Operating Expenses: Everything else—rent, payroll, subscriptions, etc.
3️⃣ Calculate the percentage of total revenue that each category represents.
4️⃣ Compare your actual percentages to the recommended Profit First target allocations.
🔎 Want a step-by-step guide? I’ve put together a full breakdown of the Instant Profit Assessment here:
👉 Click here to check it out
Taking this first step will help you understand your current cash flow habits and where you need to adjust to start paying yourself first—just like Nathan did!
Book the Double Your Profit Meeting to see if you're a good fit HERE
🔥 Want to DOUBLE YOUR PROFIT without working harder? 🔥
Watch this step-by-step walkthrough as Stephen reveals the powerful 5-5-5 Method—a simple yet game-changing strategy to boost your bottom line FAST. 💰💡
🚀 Hit play now and start making bigger profits with small, smart changes!
Want some help?
4 Ways I can help you.
Book a Double Your Profit Call with Steve to apply for the programme HERE
If you are not a client then you can book a call HERE so we can learn more about your business.
If you are a client and we don’t already help you with Profit First, email me via [email protected] to arrange a chat about the Profit First System and how it can increase your cash balance and profits (guaranteed)
Get some tax tips from my TikTok HERE
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