Table of Contents

• 🧠 This Week in the Profit First Club

• 💡 Profit First Principle of the Week:

  • 🔁 1. Do More with What You Already Have

  • 💷 2. Review Your Pricing

  • 🔍 3. Optimise, Don’t Overhaul

  • 🧮 4. Try the “5/5/5” Review

• 🚀 This Week’s Takeaway

• Heading 1

🧠 This Week in the Profit First Club

Estimated Read Time: 3 mins

Hey Profit First Champions 👋

This week I want to talk about something simple but powerful: falling in love with average.

Let me explain. Most business owners start with two goals:
➡️ More money
➡️ More freedom

But for many, the reality is they’re working harder than ever and barely paying themselves enough. They’re chasing revenue, reacting to problems, and wearing all the hats—without really getting ahead.

The Profit First system isn’t just about bank accounts. It’s about designing your business to give you freedom and profit. That means doing fewer things—but doing them better.

💡 Profit First Principle of the Week:

Small hinges swing big doors.

Instead of chasing shiny new strategies (AI projects, new marketing hacks, side hustles…), start by improving what you’re already doing.

Here are 4 practical areas to focus on:

🔁 1. Do More with What You Already Have

Think like McDonald's:

Look at your existing products/services. Could you:
✔️ Offer a simple upsell?
✔️ Bundle services?
✔️ Add something of value that costs you little?

These small tweaks often lead to big gains.

💷 2. Review Your Pricing

If you haven’t increased prices in over a year, you’re giving a silent discount—especially with rising costs.

Clients won’t flee over a small, fair increase. In fact, they expect it.

🔍 3. Optimise, Don’t Overhaul

80% of your business is probably "business as usual." That’s where the hidden profit is.

Ask yourself:

🧮 4. Try the “5/5/5” Review

We’ve been running these inside our firm and they’re a game-changer.
If you:
✅ Increase prices by 5%
✅ Decrease cost of sales by 5%
✅ Decrease overheads by 5%

You could double your profit without working harder or selling more.

If you want us to walk you through your own 5/5/5 review, just reply to this email.

🚀 This Week’s Takeaway

Success isn’t about being flashy. It’s about consistent, high-leverage moves done well.

So this week, fall in love with the average. Fall in love with better.

Small wins add up. Let’s build momentum.

—
Stephen Edwards
Founder, Gro Profit First Accountants

P.S. Want to catch the podcast episode that inspired this newsletter? Search "Profit First Club" on your favourite podcast platform or visit wearegro.co.uk.

📗 PS – Haven’t read my book yet?
Get your copy of How to Build a Business That Runs Without You on Amazon now.

Want some help?

3 Ways I can help you.

1. Book a Tax Diagnostic Discovery Call To See if we think we can save you money?If you are not a client, then you can book a call HERE so we can learn more about your business.

2. If you are a client and we don’t already help you with Profit First or you taxes, email me via [email protected] to arrange a chat about the Profit First System and how it can increase your cash balance and profits (guaranteed)

3. Get some tax tips from my TikTok HERE