5-Bullet Review: Your Weekly Profit Boost - Strategic Thinking is THE KEY

5-Bullet Friday: Your Weekly Profit Boost - Strategic Thinking is THE KEY

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This Week's Newsletter Highlights:

Welcome to this week’s edition of the Profit First Club! We’re diving into a variety of topics designed to help you grow your business and yourself. We’ll explore the profit frontier concept and how it applies to your business strategy, the power of understanding costs versus investments, finding your personal "why" as an entrepreneur, building a business with intention, and identifying obstacles versus opportunities. Let’s jump in!

1️⃣ Where Do You Sit on the Profit Frontier Curve? :

Many businesses struggle because they are stuck in "middleness"—unable to balance value and cost-effectively. The profit frontier is all about positioning yourself for maximum profitability by finding the sweet spot between delivering high value and maintaining cost efficiency.

Companies like IKEA, Apple, and Gucci have mastered this balance in their own ways. Profit First helps you do the same by encouraging value creation at the right cost.

Check out the profit frontier curve below to see where you stand. Are you pushing the boundaries or stuck in the middle?

2️⃣ Is It a Cost or an Investment?:

When wearing my Profit First hat, I see a massive difference between a cost and an investment. An investment should give you a return—whether it's money, time, efficiency, or peace of mind. Marketing, for example, should yield more than you spend, and team members should contribute to your business’s growth. Even if returns aren’t immediate, investments must have a clear path to value.

A practical tip: schedule a quarterly expense review and ask yourself:

• Is this a must-have or nice-to-have?

• Will this give me a return now or in the future?

Awareness is key—know which expenses drive growth and which don’t.

3️⃣ Having a Strong WHY:

As entrepreneurs, we need goals—or better yet, a "WHY"—to keep us motivated. It doesn’t always have to be about changing the world. For me, it’s about creating priceless memories with my family, like our recent trip to the Grand Canyon.

What drives you?

4️⃣ Building a Business with Intention:

Whether you become a slave to your business or not often comes down to intention. I recently spoke to a retiring practice owner who still meets every client and reviews all work. In contrast, I do none of this—not because I’m special, but because I planned it that way. His struggle wasn’t about business realities; it was about mindset. Building a scalable business starts with setting the right intentions and empowering your team.

My book, "How to Build a Business that Runs Without You", is just days away from being available. If you’d like a free copy in 2024, just pop me an email with your address!

5️⃣ Obstacles vs. Opportunities:

One of the biggest barriers to growth is feeling overwhelmed by endless opportunities and tasks. As business owners, we love chasing opportunities—but sometimes we overlook the obstacles holding us back.

True growth comes from addressing those obstacles. When scaling, you’ll inevitably hit limits, and breaking through means tackling challenges head-on. Focus on identifying and tackling the top 20% of your obstacles to create a domino effect that moves your business forward.

Thinking Time: Where are your biggest obstacles right now? What could you tackle today to create that domino effect?

Want some help?

3 Ways I can help you.

1. If you are not a client then you can book a call HERE so we can learn more about your business and see how CTA can help you grow profitably.

2. If you are a client and we don’t already help you with Profit First, email me via [email protected] to arrange a chat about the Profit First System and how it can increase your cash balance and profits (guaranteed)

3. Get some tax tips from my TikTok HERE